My client, Reflect (a note-taking website with a mindmap concept), needed an animated explainer video to showcase their unique approach and drive user sign-ups.
I am passionate about empowering business owners to scale their companies through video and animation. My mission is to bring your digital ideas to life quickly and efficiently.
I began by creating a storyboard to align the visual flow with the platform’s structure and its mindmap-based navigation. After getting approval from the client, I animated the video using stop-scrolling techniques, inspired by Korean animators, and included 3D-like effects to enhance the viewer's engagement. I also incorporated Reflect’s brand design, enhancing it with dynamic graphics to reinforce the visual identity.
The result? The explainer video contributed to an 118% increase in sign-ups, providing a noticeable boost in user interest.
The animation made Reflect’s mindmap feature stand out, capturing attention and helping new users understand the platform’s core value.
